Click a character to learn more about them
Meet the team
Pete
Role: Lead character; mentor; safety champion
Personality: Calm, wise, patient, dependable
Purpose: Guides the team through safe lifting practices in the yard and on site, demonstrating clear, confident leadership
Values: Safety, Responsibility, Teamwork, Respect
Key Phrase: “Safety first, team!”
Pete is the calm, steady leader everyone trusts when the yard and the sites get busy. He never rushes, never panics, and always brings the team back to clear, simple safety steps they can follow together.
Children see Pete as a kind mentor who explains the why behind every rule—whether they’re working in the yard or out on site—turning big lifting jobs into brave, confident choices that feel safe, organised, and fair for everyone.
Alex
Role: Planner; organiser; operations lead
Personality: Smart, structured, calm
Purpose: Turns complex jobs into safe, simple plans
Values: Organisation, Communication, Clarity
Alex is the team’s planner and operational lead – the one who thrives on structure and detail. Calm under pressure and sharp-minded, Alex turns even the most complex jobs into clear, safe, and straightforward plans. With a strong belief in the power of organisation, communication, and clarity, they ensure every task is carried out smoothly and everyone knows exactly what needs to happen next.
Lydia
Role: Problem solver
Personality: Sharp, energetic, observant
Purpose: Spots hazards early and supports safe working
Values: Curiosity, Responsibility, Equality
Lydia spots problems before they grow, racing ahead with sharp eyes and an even sharper brain. She notices loose cables, wobbly ground, and missing kit, then guides the team to fix things early so everyone can work safely. With her bright energy and sense of fairness, Lydia shows children that speaking up, asking questions, and looking out for friends are powerful, positive habits that keep every lift calm, steady, and under control.
William
Role: Hands-on learner
Personality: Enthusiastic, curious, practical
Purpose: Asks the questions children ask; learns through doing
Values: Learning, Curiosity, Kindness
William loves getting stuck in and learning by doing, even when the job looks tall or tricky at first. He asks the questions children would ask, tries new tasks with gentle guidance, and shows that it is okay not to know everything straight away. With Pete and the machines beside him, William discovers that real courage means listening carefully, taking his time, and choosing the safest path, one steady, thoughtful step at a time.
Raymond
Role: Master rigger and signaller
Personality: Calm, precise, disciplined
Purpose: Ensures every lift is safe; uses only the best quality lifting hardware
Values: Precision, Trust, Teamwork
Raymond is the master of every careful lift, from the first signal to the final, safe set-down. He trusts his charts, checks, and team, using calm hand signals and clear instructions to keep everyone working together. Children see how precision, patience, and good communication make even the heaviest loads feel manageable. Raymond proves that quiet confidence, trusted equipment, and teamwork are the secret ingredients behind every smooth, successful lift in Cherry Town.
Bobbi
Role: Mascot and safety companio
Personality: Loyal, curious
Purpose: Spot hazards, support team awareness
Values: Loyalty, Awareness, Curiosity
Bobbi trots through the yard with ears pricked and tail wagging, always ready to spot something others might miss. Curious and loyal, Bobbi notices dropped tools, open gates, and distracted teammates, gently nudging the crew back to safe choices. Children recognise their own questions in Bobbi’s tilted head and bright eyes. This little mascot shows that paying attention, staying close to trusted grown-ups, and asking “What’s that for?” can keep every day running safely.
Boomer The Boom Lift
Role: Safely lifts people
Personality: Strong, protective, dependable
Purpose: Demonstrates safe MEWP use
Values: Stability, Reliability, Protection
Boomer is the big-hearted boom lift who loves reaching tall places, but he knows that strong, steady ground always comes first. Whether he’s working in the yard or out on busy sites, safety is never rushed.
Sometimes excitement makes Boomer want to stretch a little too fast, but Pete and the team remind him to slow down, check his space, and lift with care. Children learn that power works best with patience, planning, and proper checks, as Boomer proudly shows how safe MEWP behaviour keeps every worker secure high above the yard and the sites.
Suzie The Scissor Lift
Role: Vertical lifting specialist
Personality: Cheerful, steady
Purpose: Shows platform checks and safe lifting behaviour
Values: Balance, Safety, Neatness
Suzie rises straight up with a smile, but only after every box on her checklist is neatly ticked. She checks her platform, rails, wheels, and surroundings before going anywhere at all. Children who like tidy lines and clear steps will love Suzie’s organised way of working. She gently teaches that balance, careful preparation, and simple routines turn everyday lifts into calm, predictable moments where everyone feels supported, steady, and ready to do their best.
Freddie The Telehandler
Role: Versatile material handler
Personality: Strong, helpful
Purpose: Teaches load charts, balance, and lifting limits
Values: Strength, Accuracy, Flexibility
Freddie is the strong, cheerful telehandler who can carry, lift, and place with impressive reach. He never guesses, though. Instead, he reads his load charts, checks his balance, and asks for help when a lift looks unfamiliar. Children see how smart it is to understand limits, share the hard work, and think ahead before moving something heavy. Freddie shows that true strength comes from accuracy, flexibility, and knowing when to pause for an extra check.
Wolffy The Tower Crane
Role: Wise giant of the site
Personality: Patient, observant
Purpose: Oversees the site; teaches teamwork and communication
Values: Awareness, Patience, Teamwork
High above large construction sites, Wolffy watches every corner with a patient, protective gaze. As the wise giant of the site, he moves slowly, speaks clearly, and never lifts until everyone is ready.
Children learn that the best leaders stay calm, look around carefully, and listen to the whole team before making big moves. Wolffy turns height into a helpful advantage, reminding everyone that awareness, clear communication, and teamwork keep large construction sites safe for everyone.
Melissa The Mobile Crane
Role: Heavy lift specialist
Personality: Confident, capable
Purpose: Teaches outriggers, mats, and careful planning
Values: Power, Planning, Caution
Melissa arrives with confidence when the really heavy jobs need doing, but she never relies on power alone. She sets her outriggers, checks her mats, and works through each plan slowly with the team. Children see how thoughtful preparation makes big lifts feel safe rather than scary. Melissa proves that bravery is not rushing in, but taking time to stabilise, plan, and double-check every detail before raising something important into the air.
Spooky The Spider Crane
Role: Small but mighty crane
Personality: Agile, inventive
Purpose: Solves tight-space lifting challenges
Values: Creativity, Agility
Spooky is the small but mighty spider crane who shines when space is tight and tricky. He carefully unfolds his legs, tests the ground, and finds clever ways to work safely where bigger machines cannot fit. Children who enjoy puzzles and problem-solving will connect with Spooky’s inventive spirit. He shows that being small is not a weakness, and that creativity, agility, and careful thinking can turn awkward spaces into safe, successful lifting stories.
JohnE The Battery Crane
Role: Electric pick-and-carry crane
Personality: Modern, intelligent
Purpose: Teaches sustainability and modern lifting technology
Values: Innovation, Clean Energy, Precision
JohnE is the modern, electric pick-and-carry crane who glides quietly through the yard with a thoughtful hum. He teaches the team how clean energy and smart technology can make lifting safer and kinder to the world around them. Children discover that innovation is about more than gadgets; it means planning routes, protecting people, and respecting the environment. JohnE shows that precision, curiosity, and care for the planet all belong in tomorrow’s lifting stories.
Toby The Truck
Role: Transport workhorse
Personality: Grumpy but reliable
Purpose: Moves equipment; adds humour
Values: Duty, Reliability, Hard Work
Toby might grumble when another big load appears, but he always turns up, straps down, and gets everything where it needs to be. Underneath the muttering is a dependable workhorse who takes pride in safe journeys, secure loads, and helping the rest of the crew shine. Children see that it is okay to feel tired or grouchy sometimes, as long as you still do your job carefully, kindly, and with a strong sense of duty.
