Privacy Policy
1. Introduction
This Privacy Policy explains how Rolydiam Ltd (“Rolydiam”, “we”, “us”, “our”) collects, uses and protects your personal data when you use the Cherry Picker Pete website at https://cherrypickerpete.com (including the staging site) and any related services. Rolydiam Ltd is the data controller for personal data processed in connection with the Site, under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
By using the Site, you acknowledge that you have read this Privacy Policy. You should read it together with any other privacy or cookie notices we provide on specific pages or forms.
2. What personal data we collect
The personal data we may collect includes:
Contact details, such as your name and email address, when you fill in a contact form, sign up to a newsletter or otherwise get in touch with us.
Order information, such as name, billing/shipping address, email address, phone number and payment‑related details, where you purchase books or merchandise via the Site or linked platforms.
Technical and usage data, such as IP address, browser type, device information, pages viewed, time spent on pages and referral sources, collected through cookies and similar technologies.
Social media information, where you interact with our official Cherry Picker Pete accounts on platforms like Facebook, Instagram, TikTok, YouTube and LinkedIn.
We do not intentionally collect special category data (such as health information) through the Site. Please do not submit such information unless we specifically request it and provide an appropriate privacy notice.
3. How we collect personal data
We collect personal data in the following ways:
Directly from you, when you complete forms, place an order, sign up for updates, contact us, or otherwise communicate with us.
Automatically, through cookies and similar tracking technologies when you browse or interact with the Site.
From third parties, such as payment providers, e‑commerce platforms, analytics providers and social media platforms, where this is permitted by law and their own privacy policies.
4. How we use your personal data and legal bases
We use your personal data for the following purposes and under the following legal bases:
To provide and manage the Site, process your orders and deliver products or services you request (performance of a contract or steps taken at your request).
To respond to your enquiries, feedback or support requests (legitimate interests in running our business and communicating with users).
To send you newsletters, updates and marketing communications about Cherry Picker Pete where you have opted in or where permitted by law, with the option to unsubscribe at any time (consent or legitimate interests, depending on circumstances).
To improve the Site, content, user experience and our marketing through analytics and understanding how visitors use the Site (legitimate interests in developing our services and growing our brand).
To comply with legal obligations, such as record‑keeping for tax and accounting purposes or responding to lawful requests from authorities (legal obligation).
5. Cookies and tracking technologies
The Site uses cookies to distinguish you from other users and provide a better experience. We use the following types of cookies:
Strictly Necessary Cookies (WooCommerce): These are essential for the operation of our website. They include, for example, cookies that enable you to log into secure areas, use a shopping cart, or make use of e-billing services.
Analytical/Performance Cookies (Google Analytics): These allow us to recognise and count the number of visitors and see how visitors move around our website. This helps us improve the way our website works. These cookies are only placed if you provide consent via our cookie banner.
Managing Cookies: You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you block all cookies (including essential cookies), you may not be able to access all or parts of our Site. To opt out of being tracked by Google Analytics across all websites, visit: https://tools.google.com/dlpage/gaoptout.
6. Sharing your personal data
We may share your personal data with:
Service providers who help us operate the Site and deliver our services, such as hosting providers, IT support, e‑commerce and payment platforms, email and marketing tools, and analytics providers.
Professional advisers, such as lawyers, bankers, auditors and insurers, where necessary for legitimate business purposes.
Regulators, law enforcement or other authorities where required by law or to protect our legal rights.
If we share data with organisations outside the UK, we will ensure appropriate safeguards are in place, such as adequacy regulations or standard contractual clauses, in line with UK data protection law.
We do not sell your personal data to third parties.
7. How long we keep your data
We keep your personal data only for as long as necessary to fulfil the purposes for which it was collected, including any legal, accounting or reporting requirements. Retention periods depend on the nature of the information, for example:
Contact and enquiry records are usually kept for a period necessary to handle your request and for a reasonable follow‑up period.
Order and transaction records are typically retained for up to 6 years to meet tax and accounting obligations.
Analytics data is often held in aggregated or anonymised form where possible.
8. Your rights
Under UK data protection law, you have certain rights in relation to your personal data, which may include:
- The right to access your personal data and request a copy.
- The right to request correction of inaccurate or incomplete data.
- The right to request deletion of your data in certain circumstances.
- The right to restrict or object to processing in certain circumstances.
- The right to data portability in relation to information you provided to us.
- The right to withdraw consent where we rely on consent, without affecting the lawfulness of processing before withdrawal.
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK data protection regulator, if you are unhappy with how we use your data. Details on how to do this can be found at www.ico.org.uk.
9. Children’s privacy
The Cherry Picker Pete brand is aimed at children, but the Site itself is intended to be used with the supervision of a parent, guardian or responsible adult. Where we collect personal data relating to children (for example, where a parent shares a child’s first name for a competition or shout‑out), we will seek appropriate consent and only use that information for the stated purpose.
10. Security
We take appropriate technical and organisational measures to protect personal data from unauthorised access, loss, misuse, alteration or disclosure. However, no website or online service can be completely secure, and you should take care when sharing information online and ensure any devices you use are protected.
11. Changes to this Privacy Policy
We may update this Privacy Policy from time to time, for example to reflect changes in our services, use of technology or legal requirements. The latest version will always be posted on this page with an updated “last updated” date, and you should check back regularly.
12. Contact us
If you have any questions about this Privacy Policy or how we handle your personal data, please contact Rolydiam Ltd at our registered office address: Regents Court, Princess Street, Hull, United Kingdom, HU2 8BA, or via the contact details provided on the Site.